The Harvard Business School graduate duo Stephan Gietl and Fernando Levy Hara, who together form mckafka, have replaced Condo Vultures Realty with ISG World to sell the remaining units in their first project together, the aptly named Crimson.
The 90-unit, LEED silver tower planned for Edgewater is selling one- to three-bedroom units, ranging in size from 780 to 1,600 square feet, and including six penthouses.
The amenities deck, referring to in marketing materials as the C- Club, includes a pool, a landscaped promenade, hot tub, mini-theater, cyber café and zen room.
Mckafka, initially hired CVR founder Peter Zalewski as an advisor and tapped CVR, now owned and managed by Zalewski’s wife, Jenny Huertas, as the project’s exclusive brokerage.
“We went through every option, every detail, and Peter would tell us how that didn’t work at so-and-so building, and that’s literally how we designed the Crimson,” Levy Hara said during a presentation in June.
McKafka switched horses to ISG World to improve its targeting of Latin American buyers, according to ISG spokesperson Rachel Levy.
“After CVR successfully sold 30 percent of the building, mckafka development group thought it was in their best interest to work with a company with an extensive broker database throughout Latin America as a lot of the buyers in this region are from there,” Levy told The Real Deal in an email. — Emily Schmall
via The Real Deal Miami http://feedproxy.google.com/~r/trdnews_miami/~3/lWRoNbrU50A/
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